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Survey Finds 60% of Consumers Visit Facebook Pages Before Buying in Stores
Last week Gannett’s G/O Digital released a new consumer study based on a survey of 1,000 US adults who were “interested in buying products and services from local/small businesses.” The purpose of the...
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Alignable: a New B2B Network for SMBs
A new startup Alignable aims to create a B2B social network for small business owners. Part Facebook, part LinkedIn, the site seeks to be a place that business owners can find support, community and...
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Facebook: We’re Building a Customer Service Organization for SMBs
Facebook’s Jonathan Czaja was interviewed by StreetFight this week. Czaja is a terrific guy who came to Facebook about a year ago from retailer Bonobos. Czaja defends Facebook’s throttling of organic...
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Could Nextdoor Provide Social Media Redemption for Google?
Following an $8 million second-round funding announcement by SMB network Alignable I wrote a post on the LSA blog asking, “How Will Facebook and LinkedIn Respond to the Rise of Local Networks Nextdoor...
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Spotted: New “Native” Ad Unit from Yelp
I’m in Europe this week for the SIINDA conference and I was using Yelp to find restaurants. After selecting a potential place to eat, I always run through the photos to get a sense of the food and...
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Nextdoor Moves In on Facebook, Yelp, Craiglist with New Local Services Directory
Over the past few years, in several conversations with Nextdoor CEO Nirav Tolia, I’ve discussed with him the site’s various opportunities to make money. Like all good startup CEOs Tolia said that he...
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True Local Search Launches on Facebook
I have long maintained that Facebook would have difficulty converting SMB Page owners into advertisers until it was able to deliver a real local search experience. Until yesterday Facebook didn’t have...
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Reviews Rashomon: Plumber Remembers Yelp Threat That Never Actually Occurred
Yelp has been accused of manipulating local reviews to “blackmail” business owners into advertising on the site. It’s widely believed that Yelp uses the threat of removing positive reviews as leverage...
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Yelp: Average Yearly SMB Ad Spend Is $3,204, 76% Retention, 269% ROI
B2B social network Alignable ranked Yelp at or near the bottom of its Trust Index as measured by NPS ratings. There’s also anecdotal evidence that many business owners hold negative views of Yelp or...
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The ‘Influencer Marketing’ Scam
Considerable attention these days is directed toward “influencer marketing.” My (as yet) unproven theory is that it’s basically all bogus. It’s certainly true that trusted “influencers” — a term I...
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